ST. LOUIS, Sept. 13, 2012 /PRNewswire-iReach/ -- Rich Footwear Group has again partnered with Cortina Leomil Group to bring the leading global console and handheld video game brand, Activision's Skylanders Spyro's Adventure, to the footwear market in the US.
"The Cortina Leomil Group is poised to take another major step in the US Footwear market with Rich Footwear Group and is very happy to announce our new partnership with Activision's Skylanders Spyro's Adventure. Today's generation of kids are connecting to media in new ways and our attention to the powerful world of gaming entertainment is stronger than ever," said Albert Milhado, CEO, Leomil Group. "With Skylanders Spyro's Adventure, we are focused on capturing that shift toward newer media in licensed products as well."
"We are thrilled to partner with Cortina Leomil Group and Rich Footwear Group and are certain they will add creativity and innovation to our Skylanders Spyro's Adventure merchandising program," said Ashley Maidy, Head of Global Licensing and Partnerships at Activision Publishing, Inc.
Cortina Leomil Group, a leading global footwear company in branded, private label and licensed footwear, together with Rich Footwear Group, whose expansive knowledge in the US and Children's footwear arenas, create the perfect partnership to develop, market and sell Skylanders Spyro's Adventure footwear to best address the needs of the US consumers.
"We look forward to working with our partners at Cortina Leomil Group and Activision to build on the strength and excitement of Activision's Skylanders Spyro's Adventure in a category as prominent as children's footwear," said Paul Shapiro, President, Rich Footwear Group.
Skylanders Spyro's Adventure Footwear will launch in the US market in Spring, 2013.
*According to NPD, GfK Chartrack, and Activision internal estimates, based on revenue, inclusive of accessory packs and figures, worldwide between January and April 30, 2012.
Media Contacts: For more information about the information above, please call Kristin Ebert, Public Relations, Rich Footwear Group, at 314.323.3350 or Tsirah Milhado, Public Relations, Cortina Leomil Group at +31646626111 Tsirah.Milhado@Leomil.be
About Rich Footwear Group:
Gary Rich, the former President of Brown Shoe Company-Wholesale, recently formed Rich Footwear Group with newly appointed President, Paul Shapiro, previously the Senior Vice President, GM of Brown Shoe Company's Children's Division and newly appointed Senior Vice President of Sales, Richard Shapiro.
About Cortina Leomil Group: Founded in the 1950s it is globally one of the largest footwear companies. Cited as one of the top global licensees for the last 5 years, Cortina specializes in the production and selling of branded, private label and licensed footwear in Europe, The Middle East, Latin and South America, South Africa, Russia, Australia, New Zealand and North America.
About Activision Publishing:
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.
Media Contact: Kristin Ebert Rich Footwear Group, 314.323.3350, kristin_ebert@me.com
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SOURCE Rich Footwear Group