The new trailer for the Steve Jobs film featuring Ashton Kutcher and releasing on August 16th has debuted on Instagram.
Titled Jobs, the film takes you through the Apple co-founder's early careers and how he went from a college dropout to becoming one of the most innovative visionaries of the 20th century. The film includes story about the creation of the first Apple computer, his relationship with Apple co-founder Steve Wozniak, and how he was eventually ousted from the company.
Using Instagram's 15-second video platform, the teaser trailer is the first movie promotion on the network. Already the post has garnered over 2250 likes and has been commented on over 190 times.
Similar to The Wolverine trailer that premiered on rival video-sharing service Vine- a six-second video sharing network, in May, studio Open Road Films created the Jobs trailer specifically for the platform.
In the 15-second video, you’ll see Ashton Kutcher a.k.a Steve Jobs — shirtless and screaming standing in a field, working on a computer, giving a lecture, etc — and you’ll hear the actor repeat Jobs' famous words in a voiceover: "Here's to the crazy ones, the misfits, the rebels. Because the people who are crazy enough to think they can change the world are the ones who do."
The film is a creation based on Walter Isaacson's biography of the late tech luminary and not to be confused with the version Sony Pictures. It also stars Josh Gad as fellow Apple co-founder Steve Wozniak.
Despite mixed reviews from early premier at the Sundance Film Festival in January, we think Kutcher has put up a convincing performance.
At the time, the former That 70's Showco-star who has uncanny resemblance to Jobsalso revealed that he imitated Jobs' "fruitarian diet" to prepare his body for the role and found himself in the hospital as a result.
Earlier this month, Open Road also released a movie poster and this updated film synopsis:
It only takes one person to start a revolution. The extraordinary story of Steve Jobs, the original innovator and ground-breaking entrepreneur who let nothing stand in the way of greatness. The film tells the epic and turbulent story of Jobs as he blazed a trail that changed technology — and the world — forever.
Jobs celebrates the tale of a man who brought technology to the masses — so it would be a nice homage to him if we watch a trailer of the film on an iPhone screen.
Take a look at both the Instagram teaser trailer and the official trailer for Jobs: