PHILADELPHIA, PA, July 22, 2013 /24-7PressRelease/ -- Ozzie deFaria is a successful business executive who has over 25 years of managerial experience. He is has led his own team to success, and is passionate about helping others do the same. Now, deFaria is lending his support to a Huffington Post article that offers tips for finding success with business blogging. Many business professionals understand that blogging is an important way for their company to make a mark on the Internet, but often feel frustrated or unsure how to proceed.
Consistency is one of the key points for running a successful business blog. A blog that builds up followers will quickly lose steam should posts become sporadic. Readers want to know that there is regular content to check back and view. When months go by between posts, readers will quickly lose interest. Some business professionals find that making a schedule is the easiest way to ensure consistency with their blogs. Whether it is one, three, or five posts a week, putting plans in place well in advance makes it easier to make time during the day to actually create content.
While consistency is important, the kind of content that a professional publishes on their blog also matters. An individual who writes boring, confusing, or crude posts will probably find it challenging to recruit regular readers. The most successful blogs are those that are well-written, easy to skim, and full of useful information.
Ozzie deFaria explains, "Internet users have a short attention span. They want articles that they can quickly glance over, and generally will not commit to reading paragraph upon paragraph of text. A business blogger should write with this information in mind, thus increasing the likelihood that a person will return to read their posts on a consistent basis. Pictures are also another way to keep blogs engaging."
Many business professionals struggle with blogging because they fail to actually promote the work they have created.
With so many blogs available today, proper publicity is a must in order to increase readership. A person should not hesitate to talk about their blog on their social media platforms, as well as their company's website. This lets an interested reader know that the content is available, thus making it more likely that they will take a minute to check it out. It is also wise to make mention of the blog on appropriate forums. While endless shameless self-promotion will become frustrating, a few mentions help to publicize the site.
"Guest posting is another effective way to drive traffic to a business professional's blog. When readers on one site read the guest post and determine that the guest author has something interesting to say, they will probably take a minute to check out the writer's own site, thus increasing its popularity," explains Ozzie deFaria.
ABOUT:
Ozzie deFaria is a successful business executive who has more than 25 years of experience as a manager. He has led companies to substantial success, and has earned his investors more than $800M in profit values. DeFaria's family arrived from the Cape Verde islands near West Africa. DeFaria began his career at age 14, and has held a steady job since. He cites his passion and dedication for excellence as one of the keys to his success.
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Consistency is one of the key points for running a successful business blog. A blog that builds up followers will quickly lose steam should posts become sporadic. Readers want to know that there is regular content to check back and view. When months go by between posts, readers will quickly lose interest. Some business professionals find that making a schedule is the easiest way to ensure consistency with their blogs. Whether it is one, three, or five posts a week, putting plans in place well in advance makes it easier to make time during the day to actually create content.
While consistency is important, the kind of content that a professional publishes on their blog also matters. An individual who writes boring, confusing, or crude posts will probably find it challenging to recruit regular readers. The most successful blogs are those that are well-written, easy to skim, and full of useful information.
Ozzie deFaria explains, "Internet users have a short attention span. They want articles that they can quickly glance over, and generally will not commit to reading paragraph upon paragraph of text. A business blogger should write with this information in mind, thus increasing the likelihood that a person will return to read their posts on a consistent basis. Pictures are also another way to keep blogs engaging."
Many business professionals struggle with blogging because they fail to actually promote the work they have created.
With so many blogs available today, proper publicity is a must in order to increase readership. A person should not hesitate to talk about their blog on their social media platforms, as well as their company's website. This lets an interested reader know that the content is available, thus making it more likely that they will take a minute to check it out. It is also wise to make mention of the blog on appropriate forums. While endless shameless self-promotion will become frustrating, a few mentions help to publicize the site.
"Guest posting is another effective way to drive traffic to a business professional's blog. When readers on one site read the guest post and determine that the guest author has something interesting to say, they will probably take a minute to check out the writer's own site, thus increasing its popularity," explains Ozzie deFaria.
ABOUT:
Ozzie deFaria is a successful business executive who has more than 25 years of experience as a manager. He has led companies to substantial success, and has earned his investors more than $800M in profit values. DeFaria's family arrived from the Cape Verde islands near West Africa. DeFaria began his career at age 14, and has held a steady job since. He cites his passion and dedication for excellence as one of the keys to his success.
---
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