Technology Digital interviewed Argos about its predictions for the Popular Toys during Christmas, integration of Technology into these toys, the Company's prediction for the Retail industry and its Social media strategy as it continues to build its online presence stronger. Read on.
TD: What is interesting is to learn that most of these toys incorporate latest technology and interactive elements which make them more enjoyable. What are your thoughts on it?
Argos: Technology and interactivity are playing a key part in toy product development, however, in many cases these elements are being used in conjunction with traditional themes. For example, Twister is a classic family game but has now evolved into Twister Dance – where players learn dance steps to music by stepping on the coloured spots. Another classic, Disney’s Cinderella doll, now has light-up and musical features. And global success Furby has returned with a digital makeover – the original was groundbreaking in its interactivity but it has moved to a new level by incorporating even more interactive elements alongside the latest tablet technology.
TD: Christmas 2011 also saw interactive toys selling big. Do you feel the Classic Design Toys are losing their popularity compared to the interactive and motorized Toys?
Argos: Definitely not - our list of top toys still includes a number of classic design toys, and some of these now incorporate the latest technology. Best selling brands like Lego & Chad Valley are still amongst our best sellers and continue to grow in popularity through the generations. We believe the toys that will stand the test of time are those which offer great value whether it be from a classic play or by including the latest technology.
TD: Being one of the Top retailers in the UK, what are your thoughts about the current Retail Scenario?
Argos: We recognise that times are tough for many of our customers and that’s why our focus is very much on ensuring we offer a wide choice of toys available which present quality and value for money for parents. We have a number of permanent offers in place on toys such as two for £15 and two for £30 to help spread the cost and continue to launch new deals and promotions over the next few months to ensure we remain competitive and help customers’ money stretch further for Christmas. We also have top toys under £10 this Christmas.
TD: Argos is doing very well through both its Retail and Online Stores. What is the future of Online Retailing according to you?
Argos: Online transactions now represent more than 40 per cent of Argos’ total sales, with our Check & Reserve service offering customers the ability to check stock and prices on the move or from home and collect their item from store at a time to suit them. We will continue to focus on the ongoing development of our multi-channel capabilities as we recognise this is a key growth area across the retail industry, and we are working hard to further improve this.
TD: It’s great to see Argos having an active presence on Social networking and bookmarking sites. Do you feel Social media is playing an important role in attracting and engaging consumers?
Argos: Social media is important for our customers, so our presence there is vital. Through our activity on Facebook, Twitter and Pinterest we’re having a much warmer and more interactive conversations with customers – which is really good for building brand loyalty and, our business.
Customer service is an integral part of our social media activity and our team of Argos Helpers have worked hard to extend our customer services offering into this area. We’ve given customers a new channel through which to contact us that fits into their lifestyles, even when they are on the go.
Enjoy the Video from Argos below: