PHILADELPHIA, PA, August 13, 2013 /24-7PressRelease/ -- The long-suffering big-box retailer Best Buy is once again in the news--but according to online business leader Rich Gorman, it's hardly for the right reasons. A recent Forbes article reports that Best Buy has announced ambitious plans to revamp its online presence, allowing it to go head-to-head with sites like Amazon.com. While the company hopes this move will revive its long-dwindling prospects, Rich Gorman is not so sure. He has released a new press statement, weighing in on the matter.
"Best Buy rightly assumes that many of its woes stem from the advent of online shopping portals, of which Amazon.com is the most obvious," Rich Gorman opines, in his new press statement. "Certainly, for Best Buy to survive, it needs to address the Amazon problem in some way. A revamped Web presence does not meaningfully tackle all of the company's problems, however; most obviously, it ignores the fact that Best Buy maintains many stores that are essentially just losing money and gathering dust."
According to Forbes, Best Buy currently maintains more than 2,000 stores around the world. These stores are regarded by many as obstacles for Best Buy to overcome, but the article contends that these stores actually hold the key to Best Buy's possible success.
"The benefit that Best Buy stores can offer is not necessarily that they can undercut Amazon.com's prices by a couple of bucks," Gorman says. "Those piddling savings are simply not worth the inconvenience of customers actually driving to a Best Buy location, rather than simply getting anything and everything they need with Amazon's one-stop shopping. Instead, Best Buy stores can offer customers the one thing Amazon lacks, and that's real service."
The Forbes article argues along the same lines. Says the article, future success for Best Buy "will come when Best Buy employees can actually provide REAL assistance to shoppers, and turn shoppers back into customers again. It will come when the stores are truly shoppable."
Rich Gorman says that the conventional wisdom about Best Buy is that it has suffered because its stores have become locations for "showrooming"--that is, "customers using the store to check out merchandise, make sure they like it, and then order it, for a cheaper price, from Amazon."
The real problem Best Buy faces, according to Forbes, is that competent employees have been systematically removed from the stores--and Gorman agrees. "Knowledgeable and service-driven employees could enable Best Buy to offer customers a true experience, in ways that Amazon.com never could--and that may be the company's only real answer for staying afloat in the Amazon Era," Gorman remarks.
Improving the stores may be essential for Best Buy's success, Forbes concludes, but it is not the only thing the company needs to address. "That doesn't mean customers don't want a good experience on its web site," the article notes. "It means they ALSO want a good experience in its stores."
Rich Gorman is an online marketing and branding specialist.
ABOUT:
Rich Gorman is a top name in the field of direct response marketing. Through prolific blogging and consulting work, he has become known as a true industry thought leader. Gorman is passionate about such topics as social networks and search engines, but he is also known for pontificating on issues relating to leading online businesses, ranging from Amazon.com to Best Buy.
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"Best Buy rightly assumes that many of its woes stem from the advent of online shopping portals, of which Amazon.com is the most obvious," Rich Gorman opines, in his new press statement. "Certainly, for Best Buy to survive, it needs to address the Amazon problem in some way. A revamped Web presence does not meaningfully tackle all of the company's problems, however; most obviously, it ignores the fact that Best Buy maintains many stores that are essentially just losing money and gathering dust."
According to Forbes, Best Buy currently maintains more than 2,000 stores around the world. These stores are regarded by many as obstacles for Best Buy to overcome, but the article contends that these stores actually hold the key to Best Buy's possible success.
"The benefit that Best Buy stores can offer is not necessarily that they can undercut Amazon.com's prices by a couple of bucks," Gorman says. "Those piddling savings are simply not worth the inconvenience of customers actually driving to a Best Buy location, rather than simply getting anything and everything they need with Amazon's one-stop shopping. Instead, Best Buy stores can offer customers the one thing Amazon lacks, and that's real service."
The Forbes article argues along the same lines. Says the article, future success for Best Buy "will come when Best Buy employees can actually provide REAL assistance to shoppers, and turn shoppers back into customers again. It will come when the stores are truly shoppable."
Rich Gorman says that the conventional wisdom about Best Buy is that it has suffered because its stores have become locations for "showrooming"--that is, "customers using the store to check out merchandise, make sure they like it, and then order it, for a cheaper price, from Amazon."
The real problem Best Buy faces, according to Forbes, is that competent employees have been systematically removed from the stores--and Gorman agrees. "Knowledgeable and service-driven employees could enable Best Buy to offer customers a true experience, in ways that Amazon.com never could--and that may be the company's only real answer for staying afloat in the Amazon Era," Gorman remarks.
Improving the stores may be essential for Best Buy's success, Forbes concludes, but it is not the only thing the company needs to address. "That doesn't mean customers don't want a good experience on its web site," the article notes. "It means they ALSO want a good experience in its stores."
Rich Gorman is an online marketing and branding specialist.
ABOUT:
Rich Gorman is a top name in the field of direct response marketing. Through prolific blogging and consulting work, he has become known as a true industry thought leader. Gorman is passionate about such topics as social networks and search engines, but he is also known for pontificating on issues relating to leading online businesses, ranging from Amazon.com to Best Buy.
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Press release service and press release distribution provided by http://www.24-7pressrelease.com