Google has been granted a patent that could change advertising in the future.
The patent will result into a technology that will literally flash ads in front of your eyes.
A specific gaze-tracking technique would pinpoint what the Glass wearer was looking at.
"Pay-per-gaze," as the name suggests, the content would charge advertisers for the number of times someone glanced at their ad on the Glass.
The technology will work in both online and offline modes.
All of these innovations for the device which is accessible only to a few influencers in the tech community.
While the patent doesn't specifically state Google Glass, it does state that its "gaze tracking system" requires a "head mounted gaze tracking device" which "comprises eyeglasses" and includes "side-arms that engage ears of the user ... lenses through which the user views the external scenes, wherein the scene images are captured in real-time" as well as "at least one forward facing scene camera."
Google Glass fits that description quite well, even though the company has mentioned in the past that developers would be banned from displaying ads on the device.
Google is also said to be developing technology that can grab information based on pupil dilation information. In simple terms, Google will track customers emotions based on their eye responses. Based on a user’s emotional response, ads could be more expensive for advertisers.
Google gets paid by proving that your pupils pointed in that direction, and for how long.
There have also been concerns over the device. Government has been prodding Google since May to show what controls will be put in place to protect user privacy.
This patent however states that any user-related personal data would be eliminated but will be "provided to the advertisers as anonymous analytics."
The patent also mentions the possibility for an opt-in, opt-out option.
Goggle could take this technology to a next level by offering an extra layer of reality-augmented ads when you're looking at billboards on the glass.
The future of advertising looks exciting.
Here’s an example, if you are hungry, and would like to have a burrito, and could order it automatically by simply by looking at it and thinking your credit card number, wouldn't it be great.
People wouldn’t want to carry hefty shopping bags or visit the retail stores making the malls of the future look like art galleries. This is a possibility.
